Latoya Santiago is a seasoned business strategist and executive leader with over 15 years of experience in healthcare operations, medical practice management, human resources, and recruiting. As Co-Founder and COO of ZEHA Consulting, she delivers tailored solutions that enhance organizational performance, optimize processes, and foster partnerships for sustainable growth. With a strong focus on healthcare start-ups and executive leadership mentorship, Latoya empowers organizations to navigate complexities, scale effectively, and achieve sustainable success.
 

Latoya’s experience spans multispecialty medical practices, where she has ensured efficient workflows, regulatory compliance, and high-quality patient care. Her expertise includes overseeing daily practice operations, implementing comprehensive office policies, and integrating electronic health record (EHR) systems to improve data management and billing processes. Recognized as a leader in revenue cycle management, credentialing, and contract negotiations, she has contributed to enhanced financial performance through cost-reduction strategies and analytical reporting.

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In her current role, Latoya brings a laser focus to mentorship and coaching for executive leaders, providing personalized guidance that helps them strengthen decision-making, build resilient teams, and drive organizational success. Her hands-on, results-driven approach positions her as a trusted advisor to healthcare leaders navigating the challenges of today’s dynamic environment.

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A champion for healthcare innovation, Latoya is dedicated to supporting healthcare start-ups in building scalable operations and securing their place in an increasingly competitive industry. She guides emerging companies in developing effective growth strategies, establishing operational foundations, and aligning organizational goals with market demands.

Latoya’s human resources expertise includes talent acquisition, workforce planning, and HR compliance. She has led recruitment operations tailored to healthcare-specific roles, ensuring that organizations are equipped with diverse, high-performing teams. She is also well-versed in employee development, fostering a workplace culture that promotes collaboration and excellence.

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A proven leader, Latoya has developed cross-functional teams, delivered impactful training programs, and enhanced service delivery. Her focus on customer service and data-driven insights has driven measurable improvements in patient satisfaction and operational efficiency.

Before co-founding ZEHA Consulting, Latoya served as Chief of Staff and Head of Partnerships at Jasper Health, where she spearheaded transformative initiatives, built key community partnerships, and co-developed a new revenue-generating business unit for cancer care navigation. These experiences, coupled with her earlier roles overseeing multispecialty practices across Florida and Georgia, established her as an authority in practice management and operational optimization.

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Born and raised in the Caribbean and fluent in both English and Spanish, Latoya brings a multicultural perspective to her work. Her bilingual abilities enable seamless collaboration with global teams, fostering inclusive environments that drive engagement and success.